Design in the absence of content is not design, it’s decoration.

It’s true, good copywriting is more than just throwing a few words together. The essence of copywriting is to market your website and reap the viewership that you wish to acquire. It gives your website visibility in the endless sea of websites on the World Wide Web. It also helps to convert your visitors to customers.

It is the good design that attracts your visitors, but it is content that convinces your visitors to stay.

Content also plays a role in Search Engine Optimisation (SEO), where quality copy boosts your website’s relevance and search rankings.